Joe’s Blog

They are NOT the same family! Aldi North and Aldi South are run by two brothers and the international market has been divided up geographically by them. Aldi comes from “ALbrecht DIscount” and the brothers names are Karl Albrecht und Theo Albrecht. Legend has it that they separated because of a dispute over whether to sell tabacco or not in their stores, but this is not confirmed.

Here is a nice little map of Aldi North and South in Germany:

Aldi equator

and the map of Europe. Note: Aldi South operates in Ireland, while Aldi North operates in Spain - those crazy Germans!

Aldi in Europe

Meanwhile Lidl (pronounced Lee-dil, not Lie-dil or Lid-il) operates throughout Europe and the name comes from a man by the name of Ludwig Lidl but it is primarily owned by the Schwarz family. The company also owns Kaufland, KaufMarkt und Handelshof

Lidl locations

Another tale of brotherly business competition though - Adolf “Adi” Dassler founded Adidas, while his brother later founded Puma. Both companies still have their headquarters in the small town of Herzogenaurach (population: 23,000)

I thought this was just a joke:

until Aidanf pointed out the solution (scroll down to number 10)

I’m a Mercedes SLK!

You appreciate the finer things in life. You have a split personality - wild or conservative, depending on your mood. Wherever you go, you like to travel first class. Luxury, style, and fun - who could ask for more?

Take the Which Sports Car Are You? quiz.

Via Paul at Segala who is a Ferrari 360 Modena